[DEMO] - Formula Category Updates

Organic Infant Formula

Modeled After Breast Milk

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Modeled After Breast Milk

Breast milk is the inspiration behind the ingredients in our Happy Baby Organic Infant Formula.

Complete Nutrition With:

We’re the largest organic infant feeding brand* to earn Clean Label Project’s Purity Award across our formulas.

Awarded by the Clean Label Project, certification follows a set of product testing for over 400 different contaminants completed by an independent party. We're proud of this achievement and are continuing to expand certification across our portfolio.

*IRI Custom Baby Food Database L52 WE 10.29.23

Our promise is to bring you peace of mind

Always certified USDA Organic

Non-GMO

No antibiotics

No corn syrup*

No glucose syrup solids*

No artificial growth hormones

*On our Stage 1 and Stage 2 formulas

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What Parents Are Saying

The First US Organic Formula Brand With Staged Nutrition*

As baby grows their needs change, and breast milk evolves over time to meet those needs. That's why our infant formulas offer complete nutrition that's tailored to your baby's stage of development.

Stage 1 Babies 0-12 Months Complete nutrition for your baby's first year.

Sensitive Babies 0-12 Months Reduced lactose for sensitive bellies.

Stage 2 Babies 6-12 Months Higher levels of key vitamins and minerals.

*Entered US market in 2017

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