Our Standards

We’ve got you covered, bottle to spoon

Feeding little ones is a journey, and we’re here for it.

• Our team of parents, pediatricians, and food experts has developed 100+ beloved organic products to help you feel good, feeding good at every milestone.

• Our nutritious organic baby formulas, purees, and snacks are the picks of the playground. We’re proud to be the organic brand parents choose most.*

• We believe variety is the spice of early life. Our products introduce little ones to:

  • New Foods: 60+ veggies, fruits, grains, meats, oils & spices
  • New Textures: 10+ different textures
  • Key Development Milestones: Our products touch on 20+ different childhood milestones from bottle feeding, to teething, self-feeding, and beyond.

*IRI Custom Baby Food Database L52 WE 11.24.24​

We obsess over nutrition

The first 1,000 days of life are critical to build healthy eating habits for a happy start.

• Our portfolio is curated to follow USDA Dietary Guidelines and internal nutrition guidance inspired by European Union Baby Grade regulation.

• We commit to being USDA organic certified on all products.

• Our USDA and EU organic baby formula is backed by 50 years of breast milk research, making it our closest thing to the real thing.

• Our products are always free from flavors or dyes from artificial sources.

• We pack in the veggies: 70%+ of our nutritious puree recipes include organic veggies.

• We know what babies don’t need: 100% of our pouches & jar recipes are unsalted & do not contain added sweeteners.

*First 1,000 days from birth

We’ve got high standards to meet yours

Our promise is to help bring you peace of mind with high quality organic formulas and foods.

• As an industry leader, our rigorous Quality & Safety program exceeds US regulations. This means that every product reaching shelves, homes, and highchairs has passed 100+ tests for size & safety, pesticides, microbiological, and chemical elements.

• We're one of the first baby food companies to test 100% of finished goods by independent labs before release. We regularly test our products for +500 contaminants to help you feed with confidence.

• We’re proud to be the largest organic infant feeding brand to earn Clean Label Project’s Purity Award across our baby formulas and Clearly Crafted purees.*

*Clean Label Project certified infant formulas & Clearly Crafted purees

We were founded by moms on a mission

We remain committed to our mission to change the trajectory of children’s health through nutrition.

• We believe that every baby deserves access to organic food; that’s why we advocate for the inclusion of organic baby food jars and pouches through the WIC program*.

• As the largest baby food brand to join Partnership for a Healthier America, we helped donate 1M snacks and meals, and promote veggie & whole grain consumption through our nutritious food options. Learn more.

• We’re a proud B Corp since 2011, using our business as a force for good.

• Our team of lactation consultants and registered dietitian nutritionists has helped over 90,000 families answer their feeding questions via our free chatline.

*WIC is a registered services mark of the U.S. Department of Agriculture for USDA’s Special Supplemental Nutrition Program for Women, Infants and Children​